$1500 Head of Digital Odessa

creating teams dna325
0

Preferred location: Odessa
Preferred schedule: full_time

Experience:

  • 4 years in e-commerce and digital

Skills:

  • Creation and optimization of advertising campaigns;
  • Work with customer base;
  • Connecting new tools (Email, Push,SMS / Viber);
  • Building the structure of Internet marketing;
  • Implementation of accountability for the manager.
  • Development of digital strategy and its implementation;
  • Formation of KPI system for evaluating the effectiveness of traffic sources and campaigns;
  • Strategic development of the following areas: Email, SMM, SEO, PPC, PR and affiliate marketing;

Activities and responsibilities:

  • Search for points of growth;
  • Budgeting of advertising activities, according to the sales plan and goals of the company;
  • Implementation of end-to-end analytics;
  • Improving traffic patterns;
  • Manage and optimize the main advertising campaigns;
  • Testing new advertising campaigns and traffic sources;
  • Segmentation of the audience, in order to increase the impact of investment in marketing;
  • Optimization of the conversion of company websites;
  • Control of contractors and in-house specialists;
  • Training subordinates.

Markets:

  • CIS

Languages:

English – Intermediate